Underlined

Blogging is easy… writing relevant content that gets you in front of your ideal B2B buyers — not so much.

We help you attract the right organic search traffic with quality content and reduce your bottom-line CAC.

Maybe you tried publishing content and it didn’t work

By “didn’t work” we mean that it didn’t get you higher in search results and it didn’t get you organic traffic or leads. Most likely, you found yourself in one of these situations:

Trying to juggle between writing and being in charge of the company

Pressing your overworked in-house marketers to create content

Struggling to manage freelance writers who leave without notice

Here’s the catch

The problem is that creative writing isn’t enough to get your article on the first page of search engines. Sometimes you get lucky and you manage to attract buyers.

But it’s so much more work these days. You need…

SEO Skills

You have to find what people search for, understand their intent and assess your competition.

Great Content

You have to create valuable content that is optimized to outrank your competitors in search.

A Solid Plan

You have to think long term and design a content strategy that will bring in the right type of buyers.

We take luck (and stress) out of the equation

The Underlined.co B2B Content Marketing Machine

Step 1: Research

We get to know your ideal customers and your business. Then we identify the most relevant search terms you can rank for.

Step 2: Plan

We build a thorough strategic plan with at least 10 content pieces (a content cluster). All articles in the content cluster work together to help you rank higher for your target keywords.

Step 3: Create content

We study the topics in detail and create well-researched, in-depth content that helps build trust with your readers.

Step 4: Optimize and Publish

We make sure your content adheres to all SEO best practices and is attracting the right audience. We also handle all the nitty-gritty details — from creating images to scheduling social media posts.

Underlined vs. DIY

We make you one simple promise:

It’s impossible to produce this kind of quality content internally for a lower price.

The underlined method

Save time.

We handle everything from generating ideas to distributing your content. You only spend a few hours per month to sync with us.

Get results.

Our proven method is already being used by leading B2B SaaS companies including a financial compliance provider and a board meeting portal provider.

Get a true partner.

We’ll work side-by-side with you to attract new leads in your target audience. And we’ll gladly share extra tips based on our 10+ years of digital marketing experience.

DIY method

Spend time.

You spend dozens of hours planning, researching and creating content. Then, publishing and sharing it on social media and so on...

Invest in training and tools.

Before you get results, you’ll need to invest heavily in staff training and professional tools. Been there, done that.

Expand your team.

If you decide to DIY SEO content marketing, you’ll probably need to hire new staff members to handle keyword research, planning, writing, editing and publishing.

The results often come soon(er)

Our clients start getting organic search traffic before we add any backlinks. Even in “complex industries” such as legal, financial, and safety management.

600% organic traffic growth after publishing quality blog posts (without link building)

“But my industry is too complex…
I just can’t outsource content.”

Try us! Here are some of the “impossible” cases we’ve solved.

Legal tech

“You probably are more knowledgeable within the subject than most legal counsels throughout Europe by now (sadly).”

Said the internal legal expert of the client.

Safety Software

“I didn’t expect this… Our traffic doubled in just a couple of months!”

This client had a relatively new website that wasn’t getting many visitors despite their efforts.

Fin tech

"Perfect, well done!”

Our client, one of the biggest consultancies for listed companies, was a bit skeptical at the beginning. But the first article we produced for them changed their mind.